When you’re watching a show or game, the last thing you want to do is get up and go stand in line at the concession stand. Every minute you spend waiting for your food and drink, is a minute taken away from the event you paid to see! You could wait for intermission, like everyone else, but the lines become so long, it’s often not worth it. Wouldn’t you rather use your phone to order and have it delivered to your seat or skip the line at concession? 87 percent of people would! In seat ordering increase profits for venues like stadiums and auditoriums.
Widen the Sales Window
In seat ordering allows customers to place orders on their smartphone or using a tablet. Without in seat ordering, most concessions are limited to the 15-30 minute intermission or halftime to make their sales for the event. Customers are put off by the long lines, congestions, and inevitable waits as the kitchens are overwhelmed during this short window of time. At sporting events, 42 percent of people are discouraged from ordering concessions because of the long lines. Mobile ordering allows customers to place orders in their seat, and the food is either delivered directly to them, or they can skip the line at concession and pick up their food. They can pay directly through the app, so there is minimal waiting involved.
Increase Customer Experience
Stadiums are loosing fans, as 57 percent of people rather watch the game at home rather than going to the stadium. Fans go to see events like plays, concerts, and sporting events live because of the experience. Is typically not the cheapest option, but it is an overall better experience to most. Customers are not able to have the full experience with food, beverages, and retail because of the long lines and inconvenience of missing part of their event to go wait for their food. In seat ordering allows customers to make the most out of their event.
Customer Retention
In seat ordering can be combined with loyalty to engage customers and focus on retention. Each time a customer puts in an order, they can earn points to redeem for future purchases. Mobile loyalty apps allow you to connect with customers, and send them information like coupons, discounts, and information directly on their phone through push notifications or text message (SMS). You can use customer data to get a better look at demographics and spending habits, which can help with future marketing campaigns.
Maximize Revenue
The right point of sale system integrates the in seat ordering and loyalty information for data collection. Reports allow you to take control of your business, and use analytics to maximize efficiency. You can easily see which items are best sellers, to make sure you don’t run out, and get rid of other items that do not perform as well. Customer information is saved and can be used for marketing campaigns and communication.
Repeat Sales
Concession stands are notorious for long lines that frequently make customers have to choose between watching their event or having a snack. Mobile and in seat ordering allows customers to make multiple purchases throughout the game. The main sales window is expanded beyond the short intermissions. Customers do not have to deal with lines or waiting, which encourages spending.
In seat ordering is the modern way to enhance the customer’s experience at your venue. Loyalty can be integrated to increase customer retention and engagement. Comprehensive reporting lets you make the most out of your event, maximizing each seat’s potential revenue. Customers do not want to wait for their food and miss any of the action. They do not want to be crowded and congested during intermission or half-time, to try to put in their order before their even starts back up. The inconvenience is leading customers to for-go their snacks and sometimes even the entire event. In seat ordering focuses on bettering the customer’s experience while making the most out of the data.