Digital signage is a great customer engagement tool for restaurants. Most quick service, fast-casual, sports bars, family-style, and other non-fine dining restaurants have TVs for customer entertainment. Digital signage turns those TVs into a visual resource with smart features that grab the customer’s attention in a new and interesting way. Read more about the benefits of restaurant digital signage.
What is Digital Signage?
Digital signage is a digital display that businesses in the hospitality industry use for menu boards and other types of content. With digital signage, one TV screen does what takes multiple paper menus, posters, and flyers. The TV can still have the game on and easily switch back and forth between live TV and custom content in just seconds.
Benefits Restaurant Digital Signage
Customer Engagement
People enjoy visuals, especially when it comes to food. A picture of a mouthwatering entree is more engaging and sells better than the best-written description. Menuboards take the place of traditional paper menus and give customers HD images of the food. Digital signage is easy to update, so you can highlight specials or run promotions on the signage rather than print out a separate menu. According to Digital Signage Today, “seven in 10 customers purchasing a product or service because a sign caught their eye, digital signage at the till point is a perfect place to influence customer behavior and drive upsells.” Customers are more likely to add on to their order when they see delicious photos of sides and desserts.
Entertain Customers
Digital signage is convenient for restaurants, allowing for real-time updates through the digital signage manager. It also is entertaining to customers, with fun smart features like social media that allow customers to interact with the brand and post their pictures and comments and see them appear on the digital signage’s social media feed. According to a study “84 percent of shoppers indicate that watching content on digital displays helps the time pass more quickly.” A major benefit of restaurant digital signage is making the waiting times seem shorter and more enjoyable with fun content. Waiting in line turns into an opportunity to build the brand and increase sales.
Save Money
Printing paper is expensive. Digital signage helps restaurants reduce their costs by eliminating the need for paper menus, special menus, and paper advertisements. Any standard TV can turn into digital signage with smart features using Zonal. You can even open your restaurant up to paid advertisements from other brands.
Control Multiple TVs
The Zonal Digital Signage manager web interface allows you to control and customize the content across all of your digital signage platforms, even in different locations. You can create and schedule content playlists for each digital signage from the ZDSM.
Zonal Digital Signage Smart Features:
The benefits of restaurant digital signage go beyond menu boards. Smart features help increase customer engagement. You can run your restaurant’s commercials or live chat with customers.
Smart Features:
Menus– Feature daily specials with crisp images and videos to boost sales.Advertisements- Visually engage customers with your latest commercials and advertisements.
Live Chat– Customers can interact with staff and each other creating a fun and open environment
Weather– Live weather forecasts local to each location.
Social Media Feeds- Customers can see their positive reviews and food posts live on your social media feeds.
RSS Feeds– Really Simple Syndication allows you to create custom news feeds that update constantly. Enter your own message and have it scroll the feed.
Stocks– Customize a live scrolling vertical or horizontal stock ticker with today’s highs, lows, or percentage change. Make your own stock scenes or create your own.
Live TV- Integrate live TV using HD analog or digital input.
Catalog– Display thousands of product images and descriptions using animation and custom content. Set up takes minutes and when integrated with the Kiosk Builder, customers can interact with product lists.
Camera– Photos can be integrated realtime into your digital signage presentations. You can use Android or IPad tablets.
Date & Time– Customize date and time using fonts (over 700 to choose from), colors, and date/time formats so it looks perfect!
HTML5– HTML5 takes animation and Ajax to the net level. Build animated clips or a full animated kiosk and run it seamlessly across all SignagePlayers. It runs on Android and iOS tablets.
Flash– Run any Flash powered SWF, it can be built on Adobe or a 3rd party Flash generator. Bring your signage to live with animation.
YouTube– YouTube has an endless supply of free content to keep customers engaged with entertaining content.
Google – Integrate your Google Plus, Calendar, and Chrome accounts. Host your files on Google Drive and access them remotely.
News Feed– Digg creates one single feed of current news to keep your audience glued to the screens!
PDF– Upload any PDF document to your screens. Save Microsoft Excel and Word docs as PDFs to display as well. PDFs automatically resize to fit any size screen.
QR Codes– Generate QR codes to be scanned by customers for more information or to take them to another website.
Countdown – Integrate your Google Plus, Calendar, and Chrome accounts. Host your files on Google Drive and access them remotely. Perfect for holidays and special events!
Remote Events– Create a limitless number of digital signage applications controlled by a simple Javascript client. Examples include Queuing (when a customer stands in line and picks up a number to be served), Scoreboard (what you would see in a basketball or Beer Pong tournament), and even a Teller director.
There are many benefits of restaurant digital signage from menu boards to running commercials. Zonal digital signage turns any standard TV into digital signage and the Digital Signage Manager has exciting smart features to increase customer engagement and entertainment. Control your digital signages from the easy-to-use web interface across different locations. Digital signage is a modern way to improve customer experience, naturally upsell, and keep your customers wanting more. Learn more about Zonal digital signage.